Did You Know?

In the latest study from Arbitron and Edison Research, we continue to explore how radio expands it's reach beyond the AM and FM bands, and how users of online radio are spending their time with other forms of media. The weekly online radio audience has again exploded in the last year, to about 42 million Americans aged 12+. One in five Americans aged 25 to 54 years old listen to online radio on a weekly basis—an all-time high. Awareness of both satellite radio companies remains essentially flat for the third year in a row at around 60 percent. Online radio is showing up in the Arbitron ratings, thanks to Portable People Meter™ (PPM™) measurement. Facts from Arbitron/Edison Research 

Ad Agencies Talk About Internet Radio

Are ad agencies and advertisers sold on promoting their goods and services online? According to this Arbitron study, released at the USC/Inside Radio Internet Conference 2000, over three-quarters of advertising agencies buy online advertisements on behalf of their clients, and one-out-of-five who buy online have placed webcast ads. Download the study to find out why many agency executives believe that webcast ads are superior, and how they rate the Internet advertising experience in general.